Rooms decorated by the creative studio Nendo send the viewer a strong visual impact, the walls and columns become protagonists thanks to real clouds of paper on the walls, made by a group of thousands of pieces of crumpled London maps, arranged in dense groups that spread slowly. The exhibition wants to invoke the concept of business this year, where the ornaments are leaving the exhibition space (out of the fulcrum) of the English company, ongoingly scattered around the city.
"Since its inception, Established & Sons has been at the forefront of international design company able to create a series of beautiful and extremely innovative products. London is a mix of different cultures and ideas, and Nendo has been asked to represent this concept, a sort of evolving global focus.
Within the installation 'My London' we will also see Cape Dame, Quilt, Revolver and Pour, exposed in addition to the current Established&Sons collection.