”His Crib”

Newly opened men's wear speciality store by South Korea's leading department store Shinsegae. The shop interior design concept  is derived from the name of the store the home of a fictional character "Mr. BOON."

Every scene of his life, including his background, is reflected on the shop design, giving shoppers a feeling that they are peeping into his life.

This way, the shop offers the latest collection of items that Mr. BOON, a young globe-trotting archaeologist, has collected from  around the world and is constantly being updating.

The shop design gives shoppers the pleasure to come and see his closet.
 

HTTP://WWW.MANONTHEBOON.COM/

CREATIVE DIRECTOR : TYLER BRÛLÉ (WINKREATIVE)