Newly opened men's wear speciality store by South Korea's leading department store Shinsegae. The shop interior design concept is derived from the name of the store the home of a fictional character "Mr. BOON."
Every scene of his life, including his background, is reflected on the shop design, giving shoppers a feeling that they are peeping into his life.
This way, the shop offers the latest collection of items that Mr. BOON, a young globe-trotting archaeologist, has collected from around the world and is constantly being updating.
The shop design gives shoppers the pleasure to come and see his closet.
CREATIVE DIRECTOR : TYLER BRÛLÉ (WINKREATIVE)